About Course

Course objectives
Students will learn:

1. how to find the right audiences using the right media channels
2. how to make their websites more visible to search engines
3. how to drive traffic to websites using paid advertising (PPC)
4. how to use email marketing to capture, segment and manage subscribers
5. how to optimise social media campaigns
6. how to leverage the use of mobile marketing
7. how to develop a strong digital marketing strategy

Entry Requirements: 5 O’ Levels, special entry considered on merit. Access to the
Internet, and basic computer knowledge.
Duration: 12 weeks (3 hours per week)
Delivery Mode: The course will be run online with a maximum of 3 physical

lessons

Course Content:

1. Introduction to Digital Marketing
2. Content Marketing
3. Social media marketing
4. Search engine optimisation
5. Search engine marketing (PPC)
6. Keyword research
7. Email marketing
8. Google Analytics
9. Digital Marketing Strategy

Assessment: Practical assignments, Research projects, Oral and written examinations
Certification: Qualifying students shall be certified by NUST-CCE